Trusted by 400+ food brands in the UK

Get your products
scored and
discovered

Gutty users scan 3,000+ products every week. Claim your products, improve your scores, and reach health-conscious shoppers actively looking for gut-friendly alternatives.

9:41
Product Score
0
Organic Smoked Tofu
Plant Menu
High fiberNOVA 1Organic
Scanned 2,847 times
Protein
15.2g
Fiber
4.8g
Sugar
0.9g
Product of the Week
Featured to 14,823 users
User Reviews
"Love this tofu! Great for stir fry ๐Ÿ˜"
"Best plant protein score I've seen"
17K
target users
1M+
products scored
Brands already on Gutty
FageBiotifulRemedyOatlyMiso TastyBetter NatureCoyoMinor FiguresBionaRude HealthThe Coconut CollaborativeClearspringFageBiotifulRemedyOatlyMiso TastyBetter NatureCoyoMinor FiguresBionaRude HealthThe Coconut CollaborativeClearspring
17,000
Users Within 3 Months
1M+
Products Scored
3,000+
Weekly Scans
4.9โ˜…
App Store Rating
How It Works

Three steps to reach gut-conscious shoppers

1

Claim or List

Search for your existing products in our database of 1M+ items, or add new ones. Verify brand ownership to unlock your dashboard.

2

View Your Scores

Our algorithm evaluates gut health factors. See exactly how each product scores and what is driving it, from fiber and processing to additives and more.

3

Get Discovered

Your products appear in searches, swap suggestions, and curated lists. Users actively seeking healthier alternatives find your brand organically.

Brand Dashboard

Everything you need to manage your products

Product Management

Core

Add, edit, and manage all your products. Upload images, update nutrition data, and track scores in real time.

Analytics & Insights

Data

See scan counts, search appearances, and user engagement. Know which products are trending and why.

Review Monitoring

Engagement

Read and respond to user reviews. Understand what consumers love and where to improve.

Swap Visibility

Discovery

When users scan competitors, your higher scoring products appear as recommended swaps.

Curated Features

Promotion

Get featured in Product of the Week, curated lists, and editorial spotlights for maximum visibility.

Score Improvement

Optimise

Detailed factor breakdowns show exactly what is affecting your score. Reformulate with data, not guesswork.

Pricing

Start free. Grow when ready.

No credit card required. Claim your products today.

Starter
Freeforever

Perfect for claiming and monitoring

Claim up to 10 products
View gut scores & factors
Basic scan analytics
Respond to reviews
Email support
Most Popular
Growth
ยฃ49/month

For brands serious about gut health

Unlimited products
Full analytics dashboard
Score improvement insights
Swap visibility reports
Curated list eligibility
Priority support
Custom badge on products
Enterprise
Custom

For large portfolios & retailers

Everything in Growth
API access
Bulk product management
Dedicated account manager
Custom integrations
White-label reports
SLA guarantee

Frequently Asked Questions

How is the gut score calculated?+

Our algorithm evaluates 30+ factors including fiber content, sugar levels, NOVA processing classification, emulsifiers, artificial sweeteners, fermentation markers, prebiotics, additive count, Nutri-Score, organic certification, and more. Each product receives a score from 0 to 100.

Can I improve my product's score?+

Absolutely. Your brand dashboard shows a detailed factor breakdown for each product. You'll see exactly what's contributing positively and negatively. Many brands have successfully reformulated based on these insights, reducing sugar, removing emulsifiers, or increasing fiber content.

How do users discover my products?+

Users find your products through barcode scanning, text search, category browsing, swap suggestions (when users scan lower-scoring competitors), curated lists, and trending sections. Higher-scoring products get significantly more visibility.

Is my product data secure?+

Yes. We source initial data from Open Food Facts and manufacturer submissions. You can verify and update all information through your brand dashboard. Only verified brand admins can edit product data.

How does claiming products work?+

Search for your products in our database. If they exist (likely imported from Open Food Facts), click 'Claim' and verify your brand ownership via email domain or documentation. If your products aren't listed yet, you can add them directly.

What's the difference between free and paid?+

Free lets you claim up to 10 products, view scores, and see basic analytics. Paid plans unlock unlimited products, detailed analytics, score improvement insights, swap visibility reports, and eligibility for curated features like Product of the Week.

Ready to get your products scored?

Join 400+ brands already reaching gut-conscious shoppers. Free to start, no credit card required.

Free to start ยท No credit card ยท Takes 2 minutes